Website Design & Development

We build websites that are just as smart as they are pretty.

Whether you need a beautiful but simple brochure site or a beefy workhorse with tons of complex functionality, our team can help you find your way out of the webby wilderness.

What We Do

We are a team of web strategists, designers, and developers who will work with you to elevate your organization’s web presence. We work primarily in WordPress, but that doesn’t mean we don’t know our way around other platforms.

  • Strategy-Driven Custom WordPress
  • Page Speed Optimized
  • Easily Manageable - Even for Non-Tech Types
  • Responsive & Accessible Websites
  • Sustainably Built WordPress Sites

We build custom WordPress Sites.

We love WordPress when it’s well-done, and we think you will, too. A custom WordPress website will fit your organization like a glove, and let you focus on your customers or constituents, instead of your website.

We build most of our sites with our own modular theme framework and customize it to your needs. No cookie cutters here, and no over-engineered page builders slowing your site down.

We optimize them for speed.

Did you know that about half of users will navigate away from your site if they have to wait more than 3 seconds – THREE seconds!  – for your site to load?

Page speed has become increasingly important for SEO in recent years, and has been a user experience issue since the days of crackly modems. Our in-house theme framework delivers blazing speed tests, even while offering a lot of the flexibility of popular page builder themes like Divi and Elementor.

We build them so you can manage your own content.

A lot of our clients have small teams of non-technical content managers responsible for on-site content updates. We build our sites with that in mind, making almost all of your site content easily editable through an intuitive content administration screen.

We build responsively, and accessibly.

With increasing percentages of your site users visiting on mobile devices, a site that responds to the user’s screen size is crucial. We’ll take care of that.

We’ll also make sure that your site meets ADA compliance without the use of clunky and expensive overlays (those don’t do a great job anyway!). Through clean code and best-practices, we’ll make sure your site is usable by folks of all abilities.

And we build sites that are sustainable.

You should anticipate rebuilding your website every 3-5 years. Just like you should see the dentist every 6 months and get your oil changed every 3 months. That said, we know most folks aren’t doing any of that.

We build your website to be as long-lived as possible through best practices in coding, minimal reliance on plugins – and using only best in class, well maintained plugins when we need to. In addition, we keep your site safe and secure through our secure hosting with managed updates.

Strategy-Driven Custom WordPress

We build custom WordPress Sites.

We love WordPress when it’s well-done, and we think you will, too. A custom WordPress website will fit your organization like a glove, and let you focus on your customers or constituents, instead of your website.

We build most of our sites with our own modular theme framework and customize it to your needs. No cookie cutters here, and no over-engineered page builders slowing your site down.

Page Speed Optimized

We optimize them for speed.

Did you know that about half of users will navigate away from your site if they have to wait more than 3 seconds – THREE seconds!  – for your site to load?

Page speed has become increasingly important for SEO in recent years, and has been a user experience issue since the days of crackly modems. Our in-house theme framework delivers blazing speed tests, even while offering a lot of the flexibility of popular page builder themes like Divi and Elementor.

Easily Manageable - Even for Non-Tech Types

We build them so you can manage your own content.

A lot of our clients have small teams of non-technical content managers responsible for on-site content updates. We build our sites with that in mind, making almost all of your site content easily editable through an intuitive content administration screen.

Responsive & Accessible Websites

We build responsively, and accessibly.

With increasing percentages of your site users visiting on mobile devices, a site that responds to the user’s screen size is crucial. We’ll take care of that.

We’ll also make sure that your site meets ADA compliance without the use of clunky and expensive overlays (those don’t do a great job anyway!). Through clean code and best-practices, we’ll make sure your site is usable by folks of all abilities.

Sustainably Built WordPress Sites

And we build sites that are sustainable.

You should anticipate rebuilding your website every 3-5 years. Just like you should see the dentist every 6 months and get your oil changed every 3 months. That said, we know most folks aren’t doing any of that.

We build your website to be as long-lived as possible through best practices in coding, minimal reliance on plugins – and using only best in class, well maintained plugins when we need to. In addition, we keep your site safe and secure through our secure hosting with managed updates.

How We Do It

We’re a curious bunch here at New Why and we love to get to know the organizations we work with inside and out.

  • Start with Smart Questions
  • Make a Smart Plan
  • Get the Content Together
  • Make It Look Great
  • Build and Launch

First we ask a lot of smart questions.

From our initial conversation, to the moment we launch your shiny new website, we’ll be asking you tons of questions and diving into any and all data we can get our paws on. We want to understand why your current site isn’t working, or what your first site needs to do.

You know that. We’ll make sure you tell us.

Then we use the answers to make a smart plan.

Based on all that information, we’ll then help you devise a smart content strategy for your website that helps funnel your users to take the most important actions on your site. That might be donations, product purchases, or any number of things!

Next up, content wrangling.

Once we’re aligned around the larger site strategy, we’ll work with you to devise page strategies and either migrate content from your existing website, or help you devise new content if necessary. In this stage, we’ll scaffold the content out in either wireframes or page inventories where you can work to refine content before the build begins.

Then we make it look GREAT.

This is the fun part – the prettification phase! In this chunk of work, we’ll transform your content into beautiful and effective designs.

Finally, we build and launch!

This is when our development team dives deep, transforming your designs and content into scrupulously written code that’s built to last.

Start with Smart Questions

First we ask a lot of smart questions.

From our initial conversation, to the moment we launch your shiny new website, we’ll be asking you tons of questions and diving into any and all data we can get our paws on. We want to understand why your current site isn’t working, or what your first site needs to do.

You know that. We’ll make sure you tell us.

Make a Smart Plan

Then we use the answers to make a smart plan.

Based on all that information, we’ll then help you devise a smart content strategy for your website that helps funnel your users to take the most important actions on your site. That might be donations, product purchases, or any number of things!

Get the Content Together

Next up, content wrangling.

Once we’re aligned around the larger site strategy, we’ll work with you to devise page strategies and either migrate content from your existing website, or help you devise new content if necessary. In this stage, we’ll scaffold the content out in either wireframes or page inventories where you can work to refine content before the build begins.

Make It Look Great

Then we make it look GREAT.

This is the fun part – the prettification phase! In this chunk of work, we’ll transform your content into beautiful and effective designs.

Build and Launch

Finally, we build and launch!

This is when our development team dives deep, transforming your designs and content into scrupulously written code that’s built to last.

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Why New Why?

We pride ourselves on being tech folks you can talk to. We’re a bunch of brainy nerds with liberal arts educations – not technology degrees – and that’s by design. The systems we build only work if they’re based on real human understanding. We’ve heard our share of horror stories about robotic web development teams and processes, and we’re not gonna make you go through that. Promise.

Get to Know Us