Nonprofits! Don’t Miss Out on $10,000 Per Month in Free Advertising

You already know that Google Ad Grants give your nonprofit $10,000 in monthly ad credits—an incredible opportunity to drive awareness, increase donations, and engage volunteers. But are you really getting the full value of that grant?

Most nonprofits fall short of using anywhere near the full $10,000. Maybe you’re spending $200, $1,000, or even $5,000 a month—but that means you’re leaving thousands of dollars in free advertising on the table. And that’s a problem.

Why Not Maximizing Your Grant Is a Big Problem

Not using the full $10,000 of your Google Ad Grant means you’re missing out on thousands of extra clicks every month—potential supporters, donors, and volunteers that could be finding your nonprofit. Imagine what those clicks could mean for your mission:

• More donations: Every missed click could have been a potential donor.
• Increased awareness: Your cause deserves to be known far and wide, but falling short of the full ad budget means fewer people are seeing your message.
• Fewer volunteers and event attendees: Every unspent dollar is a missed opportunity to bring more helping hands into your cause or to promote your next big event.

Google gives you this ad credit because they believe in the power of nonprofits to make a difference. But not using it effectively means you’re not fully capitalizing on an incredible opportunity to expand your reach and impact.

So, what’s holding you back?

The Common Challenges Nonprofits Face with Google Ad Grants

If you’re already running Google Ad campaigns but not getting close to that $10,000 cap, you’re not alone. Many nonprofits struggle with:

• Low click-through rates (CTR): Google requires a 5% CTR to maintain eligibility for the grant. If your ads aren’t compelling enough, you could be falling below this requirement and putting your grant at risk.
• Poor keyword strategy: Are you bidding on keywords that are too specific or too broad? If your keyword strategy isn’t dialed in, your ads might not be showing up when they should.
• Ad disapprovals and compliance issues: Google’s policies are strict, and failure to meet their standards can result in disapproved ads or even suspension of your grant.
• Ineffective ad copy or landing pages: Even if your ads are getting clicks, your landing pages might not be converting visitors into donors or volunteers, meaning the money spent isn’t leading to real results.

Each of these issues prevents you from getting closer to that $10,000 mark, and it means fewer people are discovering and supporting your nonprofit’s mission.

How We Can Help You Close the Gap

To help nonprofits like yours fully unlock the potential of Google Ad Grants, we’ve created three different ways to help you improve your campaigns and start getting closer to that $10,000 per month:

1. Download Our Free “Google Ads Trailguide”

This is a step-by-step guide designed to help you navigate the challenges of Google Ad Grants. From keyword selection and ad creation to compliance tips, this guide will walk you through the key strategies you need to boost your campaign performance and reach more people.

Inside the Trailguide, you’ll learn how to:

• Choose the right keywords to maximize your budget
• Structure your campaigns to align with your nonprofit’s goals
• Optimize your ads for better engagement and results

Download the Trailguide here, and start turning more of that $10,000 into real impact for your nonprofit.

2. Free 15-Minute Google Ads Audit

Sometimes, a fresh pair of eyes is all you need to spot the gaps in your campaigns. With our free 15-minute Zoom audit, we’ll take a quick look at your current campaigns and give you personalized, actionable feedback to help you start closing that gap.

In just 15 minutes, we’ll:

• Identify missed opportunities or mistakes in your keyword strategy
• Highlight any compliance issues that could jeopardize your grant
• Recommend quick adjustments to improve your CTR and campaign performance

Book your free 15-minute audit now and let’s get your campaigns back on track.

3. Hour-Long Consulting Session

Ready to take a deeper dive? In our hour-long consulting session, we’ll thoroughly review your campaigns and work with you to develop a strategy that maximizes your ad budget.

Here’s what we’ll cover:

• A detailed review of your campaign structure and goals
• Advanced keyword research to make sure you’re getting the most bang for your (free) buck
• Conversion tracking setup to measure success and optimize for better results
• Tips on how to stay compliant and continue scaling your ad performance

By the end of this session, you’ll have a solid plan to ensure you’re using every dollar of your grant as effectively as possible. Schedule your consulting session here and start seeing more results.

Don’t Let $10,000 in Free Advertising Go to Waste

Every dollar of that Google Ad Grant represents an opportunity for your nonprofit to reach more people, share your mission, and drive real results. But if you’re not getting close to that $10,000 limit, you’re essentially leaving free advertising on the table.

Let’s fix that. Download our free Google Ads Trailguide, get a 15-minute audit, or dive into a consulting session—whichever works best for you.

Together, we can help your nonprofit make the most of every ad dollar, grow your impact, and change more lives.